We are a vibrant collective of women and individuals, each with our own unique tapestry of life experiences. United by a shared passion for beauty and creativity, we curate and craft products that enhance the aesthetic and emotional richness of everyday life. Through our diverse perspectives, we design and sell products that not only beautify spaces but also inspire joy and connection. We believe that beauty is not just a visual experience; it’s an emotional journey that resonates deeply within us all.
Dianna Vecchio
Founder
Hoboken native and ultimate city girl, Dianna is the salt of the earth, driven like a tornado, uber-talented and exceptionally discerning.
After creative careers in hospitality and interior design, it was time she let loose to put her mark on something new and expansive, using the same quirky-yet-reverent mashups of style and beauty.
So she pushed herself in front of the camera to light a fire under ladies like us, guiding all to more beautiful living. Attainable beautiful living, that is.
Michelle Flett
Founder
The consummate dabbler and lifelong learner, Michelle’s curiosity knows no bounds. Culinary school sparked an interest in farming that led to a certificate in herbal medicine, which ignited a pursuit to understand functional nutrition.
Lest you worry she’s all kale and meditation, she’s also our personal wardrobe alchemist, taking our own basics and forgotten favorites and augmenting and updating them into new looks that feel effortless and authentic. All in pursuit of a lifestyle that celebrates beauty inside-out and outside-in.
